Post by account_disabled on Jan 6, 2024 7:09:27 GMT
Recommendations for using Brand Content digital media and its brand content with traditional media, that is, creating strategies that have the ability to survive in both media, traditional and digital, coexisting with each other, to provide more complete and efficient solutions. whole. The second recommendation talks about having digital thinking, that is, the more digital your content can be, the better.It must be understood that people who yesterday frequented media such as TV, radio and press, now do so more frequently through technological devices such as. mobile phones, tablets, iPads, among others, which provides a new perspective on the channels.
of communication, consumption and marketing and from which Special Data brands are forced to be where people are. Right there, managing to open new contact spaces for brands and new options for users. Differences between Brand Content and Content Marketing After delving into the first meanings of Brand Content, you noticed that it is very similar to the definition we found of Content Marketing, right? But they don't mean the same thing. So we will explain their differences a little better below. Brand Content is the way to transmit a strategy through the true value of content that impacts people. In turn, it achieves affinity and differentiation through characteristics that capture the audience's attention. Some of those characteristics are found in humor, interest, entertainment.
We are talking about that plus, that added value that will make your audience see you and not your competitor so that they follow you because you offer them content that others do not. On the other hand, we find that content marketing seeks an effective way to distribute these differential contents, it seeks the ideal techniques to optimize and distribute these contents. Let's understand that Brand Content cannot be called content strategies that involve legitimizers or celebrities to represent a brand through a direct message about a product or service. But you can call Brand Content those contents where you use legitimizers or celebrities, to create content around.
of communication, consumption and marketing and from which Special Data brands are forced to be where people are. Right there, managing to open new contact spaces for brands and new options for users. Differences between Brand Content and Content Marketing After delving into the first meanings of Brand Content, you noticed that it is very similar to the definition we found of Content Marketing, right? But they don't mean the same thing. So we will explain their differences a little better below. Brand Content is the way to transmit a strategy through the true value of content that impacts people. In turn, it achieves affinity and differentiation through characteristics that capture the audience's attention. Some of those characteristics are found in humor, interest, entertainment.
We are talking about that plus, that added value that will make your audience see you and not your competitor so that they follow you because you offer them content that others do not. On the other hand, we find that content marketing seeks an effective way to distribute these differential contents, it seeks the ideal techniques to optimize and distribute these contents. Let's understand that Brand Content cannot be called content strategies that involve legitimizers or celebrities to represent a brand through a direct message about a product or service. But you can call Brand Content those contents where you use legitimizers or celebrities, to create content around.