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Post by account_disabled on Dec 24, 2023 10:10:35 GMT
This work is based on the assessment and evaluation of the company's performance. Research on influencer marketing shows that influencers’ product presentations have high credibility, especially among older adults. However, recommendations from friends and acquaintances or customer ratings on the product page are even more effective. Related terms used by influencers are referrals and brand ambassadors. The former are well-known individuals who endorse a product or brand in exchange for payment and market it accordingly. The corresponding personality is considered the image of the brand for a fixed period C Level Contact List of time so that the client company or its products are associated with the advertising personality. Therefore, it is particularly important that the company's image is consistent with the image of the evaluation. Recommended examples are formula racing driver Nico Rosberg and singer Iggy Pop, who appear in various advertising campaigns for Deutsche Bahn. On the other hand, the term brand ambassador refers to a well-known person or brand because of their own beliefs and without payment. Therefore, even customers or employees of the respective companies can become brand ambassadors. For example, just a few years ago, every customer who purchased an Apple product received a free sticker bearing the company's Apple logo. Many customers at the time attached them to various devices and objects.
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