Post by account_disabled on Nov 25, 2023 5:16:05 GMT
WHEN do we want to communicate this? The time in which we want to implement the activities is also very important and should be indicated in the brief for example the planned month of commencement of the activities. If we want to promote an event we can indicate the date of the event and expect recommendations to start advertising activities before the planned event. HOW MUCH can we spend on this? The budget even an estimated one should definitely be specified at the level of formulating the inquiry. It is also worth specifying preferred settlement models especially if it is known in advance what models are accepted for the planned campaign.
IN WHAT FORM do we want to receive the offer? It is also worth specifying the form in which we want to receive an offer that will be a response to the prepared brief. Should it be a media plan or a media plan + presentation with visualizations of the proposed advertising forms Email Marketing List or maybe just a presentation? The response to the creative brief will be creative or website designs which can also be presented in various ways. Multiethnic group of business people sitting in annual meeting in conference room.
Mature leader with businessmen and businesswomen discussing. Busy partners working together in modern office. So what should an ideal brief look like? Of course it depends on what kind of brief we are talking about and what the purposes of its preparation are. Let's focus on a short request for quotation in two variants a brief for an advertising campaign and a brief for an efficiency campaign. An inquiry for an advertising campaign should include the following elements Product communicated offer Target group Communication channels preferred historical Campaign goals KPIs information on how they will be measured.
IN WHAT FORM do we want to receive the offer? It is also worth specifying the form in which we want to receive an offer that will be a response to the prepared brief. Should it be a media plan or a media plan + presentation with visualizations of the proposed advertising forms Email Marketing List or maybe just a presentation? The response to the creative brief will be creative or website designs which can also be presented in various ways. Multiethnic group of business people sitting in annual meeting in conference room.
Mature leader with businessmen and businesswomen discussing. Busy partners working together in modern office. So what should an ideal brief look like? Of course it depends on what kind of brief we are talking about and what the purposes of its preparation are. Let's focus on a short request for quotation in two variants a brief for an advertising campaign and a brief for an efficiency campaign. An inquiry for an advertising campaign should include the following elements Product communicated offer Target group Communication channels preferred historical Campaign goals KPIs information on how they will be measured.