Post by shapanfgfdgoo on Mar 13, 2024 4:48:56 GMT
The to a reduction in the value of publishers inventory. To respond to this challenge Adasta has chosen to integrate IDs ID solution. IDs privacyfirst identifier allows publishers to recognize authenticated and unauthenticated users in all digital advertising environments optimizing addressability and monetization. Solution and test The integration of ID for the Adasta team was facilitated by the use of the Prebid.js User ID module whose user experience and dashboard were particularly appreciated. In order to better analyze the value brought by the ID ID to its inventory.
Adasta has implemented the Prebid Analytics Module a product in the alpha phase of ID to obtain prebid event data such as offers Bid CPM per browser SSP and country of origin on a sample of auctions thus providing indirect indicators useful for Mobile Numbers evaluating the effectiveness of the ID. ID then performed an AB test of authorized users were assigned an ID ID while the remaining were included in a control group in order to allow direct comparison of the auctions in which they were present or the ID of ID is absent. Results The results that emerged showed Adasta that its Bid CPM was higher in the presence of IDs ID compared to events in which it was absent.
The data showed even higher usage of the ID ID in Safari and Firefox. The presence of the ID ID also favored the increase in the bid response rate within most of the main browsers. Within the next two years the world of ecommerce is expected to exceed the threshold of . trillion dollars in revenues demonstrating a growth that shows no signs of stopping and which moreover comes alongside a market characterized by a level of increasingly high competitiveness . For online store managers this scenario is challenging to say the least and presents itself as an arduous challenge. What can you do to beat the competition.
Adasta has implemented the Prebid Analytics Module a product in the alpha phase of ID to obtain prebid event data such as offers Bid CPM per browser SSP and country of origin on a sample of auctions thus providing indirect indicators useful for Mobile Numbers evaluating the effectiveness of the ID. ID then performed an AB test of authorized users were assigned an ID ID while the remaining were included in a control group in order to allow direct comparison of the auctions in which they were present or the ID of ID is absent. Results The results that emerged showed Adasta that its Bid CPM was higher in the presence of IDs ID compared to events in which it was absent.
The data showed even higher usage of the ID ID in Safari and Firefox. The presence of the ID ID also favored the increase in the bid response rate within most of the main browsers. Within the next two years the world of ecommerce is expected to exceed the threshold of . trillion dollars in revenues demonstrating a growth that shows no signs of stopping and which moreover comes alongside a market characterized by a level of increasingly high competitiveness . For online store managers this scenario is challenging to say the least and presents itself as an arduous challenge. What can you do to beat the competition.