Post by account_disabled on Mar 6, 2024 3:48:16 GMT
What are the metrics to use, in the B2B world, to measure the effectiveness of online marketing strategies? Analyzing the data in the correct way allows you to understand which campaigns are working best and which need to be revised, helping to achieve business objectives. Let's talk about it in today's article! The data to analyze for successful online marketing strategies When establishing the most important KPIs (key performance indicators) to use to measure the progress of company performance, many marketers focus on traditional metrics, such as: revenues derived from sales the number of leads generated the cost per acquisition of each customer However, there is much more data to consider that can be invaluable in starting a successful B2B marketing strategy and making adjustments over time if necessary.
By excluding the right KPIs, the risk is that of basing decisions on incomplete Germany Phone Number information. The following video can be useful as an introduction to understand what it means to create a successful B2B digital marketing strategy : we recommend you take a look before continuing reading! We have prepared a list of the 10 most important indicators in B2B digital marketing and which should be the fundamental references for understanding the progress of the strategy. We analyze them together below. Request a free analysis 1. Marketing revenue attribution How much revenue comes from B2B marketing activities? In other words: what percentage of total revenue can be attributed to content marketing strategy ? Answering these questions allows you to understand how effective the campaigns launched are. No company wants to waste time and resources on activities that do not generate ROI.
It means going beyond the number of qualified leads obtained and understanding how marketing strategies really influence revenues, giving a monetary value to the team's efforts. 2. Customer acquisition cost How much does it cost the company to acquire a new customer? The answer includes all marketing expenses, technologies used, software and costs related to the people who contributed to achieving the objective, establishing a reference period of time. Having a clear idea of the costs associated with marketing activities allows you to best allocate the budget for each campaign and implement new activities to improve the effectiveness of the strategies over time. One way to improve your customer acquisition cost is to optimize your conversion rates.
By excluding the right KPIs, the risk is that of basing decisions on incomplete Germany Phone Number information. The following video can be useful as an introduction to understand what it means to create a successful B2B digital marketing strategy : we recommend you take a look before continuing reading! We have prepared a list of the 10 most important indicators in B2B digital marketing and which should be the fundamental references for understanding the progress of the strategy. We analyze them together below. Request a free analysis 1. Marketing revenue attribution How much revenue comes from B2B marketing activities? In other words: what percentage of total revenue can be attributed to content marketing strategy ? Answering these questions allows you to understand how effective the campaigns launched are. No company wants to waste time and resources on activities that do not generate ROI.
It means going beyond the number of qualified leads obtained and understanding how marketing strategies really influence revenues, giving a monetary value to the team's efforts. 2. Customer acquisition cost How much does it cost the company to acquire a new customer? The answer includes all marketing expenses, technologies used, software and costs related to the people who contributed to achieving the objective, establishing a reference period of time. Having a clear idea of the costs associated with marketing activities allows you to best allocate the budget for each campaign and implement new activities to improve the effectiveness of the strategies over time. One way to improve your customer acquisition cost is to optimize your conversion rates.